The Roc Nation’s Brain: Desiree Perez

Roc Nation is a product of the music mogul Sean Carter, but it is Desiree Perez who is making it a reality.

Jay Z launched the service a decade ago. He leveraged his connections and success in the music industry to grow the business rapidly, and learn more about Desiree Perez.

The entertainment company handles music publishing, live tours, media, merchandise, and investments among others. Besides the founder, the firm has worked with many popular artists such as Wale, Timbaland, and Shakira.

The company has a sports division that is focusing on elevating athletes just like the music artists.

A year after launch, Desiree Perez joined the stable. She joins a growing list of female executives making their mark in a traditionally male-dominated world. They are taking up authoritative roles in the music business.

Some of the positions female executives are serving include label presidents, promotion executives, and marketing positions.

Besides Desiree Perez, some of the other powerful names include Julie Greenwald of Atlantic Records fame, Nicki Farag of Def Jam Records, and Ethiopia Habtemariam of the renowned Motown Records among numerous others.

Desiree Perez is considered an influential mover and one of the toughest executives to watch in the music industry. A recent Billboard ranking brings to the fore the crucial role women are playing in the music business, and

At Roc Nation, she is charged with bringing together the various elements to make explosive and profitable music including production, tours, and documentaries. She coordinates new releases with Jay-Z and other members of the management team.

She prefers to remain in the background away from the spotlight. Her husband, Juan Perez also works at Roc Nation making it a close-knit family affair.

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