Luiz Carlos Trabuco Cappi Exemplifies Loyalty To Bradesco

Upon taking his seat as the President of Bradesco Bank in March 2009, Itau Unibanco – Bradesco Bank’s close rival in the private banking sector of Brazil was able to take over the lead in the financial industry of the country. Despite having lost the stable footing of the bank at that time, Luiz Carlos Trabuco Cappi was more concerned with maintaining the quality of Bradesco Bank’s services than in outperforming the competitors.

However, when August 2015 came, Luiz Carlos Trabuco Cappi took a daring step. And with the support and endorsement of the then Chairman of the Board of Bradesco, Lazaro Brandao, he purchased HSBC Brasil, paying $5.2 billion United States dollars in the process. It was one of the most costly acquisitions of the year in the financial sector of Brazil but it served Bradesco Bank well. With the combined assets of HSBC Brasil and Bradesco, the Bradesco Bank was able to regain its market share three times over in terms of number of branches, total amount of invested funds, and number of account holders.

Luiz Carlos Trabuco Cappi remarked that with the acquisition of HSBC Brasil, Bradesco Bank was able to expand in all aspects in a short time. He further revealed that when the negotiations were still being discussed prior to the finalization of the agreement, the money needed for the procurement of HSBC was not yet ready. Technically, the regulatory organizations projected that Bradesco will still be able to get the approval by the first three months of 2016.

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But due to his ingenious manner of carrying out and getting favorable results when handling such transactions, he was able to hasten and closed the deal satisfactorily. This event paved the way for Luiz Carlos Trabuco Cappi to be named the Entrepreneur of the Year in the Finance by Money.

Born in 1951 in Marilia City, Luiz Carlos Trabuco Cappi finished his education at the University of Sao Paulo’s Faculty of Philosophy, Science and Letters. He began working for Bradesco Bank in 1969 where he was appointed as a teller in the Marilia Branch. Through sheer perseverance and dedication, he rose through the organization ladder until he was selected to become the bank President in 2009.

As part of his contribution to the organization’s suitable administration, he established a corporate university that was intended for the reformation of the leadership teams, where he discussed ideas with all the bank’s executives. As part of the reformation implementation, he allowed branch executive head to decide on their own accord on how they would manage their respective branches; and he did so with the most minimal intrusion from the head office.

As part of his long work habit, Luiz Carlos Trabuco Cappi, arrives for work at around 7:00 am and works until 6:00 pm, although he often lasts until dinner time. He was likewise tapped by President Dilma Rousseff to be the Ministry of Finance, but he declined due to his loyalty to Bradesco, which makes him one of the best leader and employee any organization can ask for.

Find more about Luiz Carlos Trabuco Cappi: http://www.valor.com.br/financas/5153264/bradesco-novo-presidente-saira-do-corpo-executivo-afirma-trabuco

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