Jose Borghi of Mullen Lowe on Marketing

The old maxim “advertising is the soul of business” seems to be gaining a companion: “content is the soul of business.” Every day that passes, more and more companies become adept at content marketing, accompanied by her partner, inbound marketing. Going with headquarters to the pot, entrepreneurs expect to get results quickly, as if the strategy itself was the solution to their problems. But let’s remain calm. First, what is content marketing and inbound marketing?

According to José Borghi, CEO of Mullen Lowe Brazil, former Borghi Lowe, inbound marketing is a strategy to attract audiences by delivering a material to help solve their problems, ie, delivering relevant content. It is through this commitment that the brand gains authority in the market and customer trust. In turn, content marketing enters this process with the construction of relevant material.

If all goes well, the customer makes a purchase, or contract service, says José Borghi. OX of the question here, is the development of the strategy. Excited about the novelty and the possibility of getting more customers, many companies end up making a strategy that is poorly planned and done in a hurry. Some content marketing concepts spread wrongly, lead to an alleged instant solution, says the publicist Mullen Lowe Brazil, former Borghi Lowe . Some of them are:

“Look smart. It is clear that the company will publish on your website or blog intelligent work with original content ensuring that it is applicable in all social networks,that the brand will earn points,” comments José Borghi. But in content marketing strategy, it is not enough. There needs to be a plan that goes far beyond an interesting content. We need SEO optimization, the buyer persona study, buying journey, etc. Find that only a published text will be the salvation of the country, may end up being disappointing, reinforces the President of Mullen Lowe Brazil.

Be useful. In fact, this is one of the main pillars of content marketing and advertising. But do not just offer useful content considered without knowing who the reader and what is really useful to him. What you need to ask is: who you are writing? At what time of the journey is the consumer in at that stage? It is no use to present the testimony of a satisfied customer, for example, talking about the benefits of having purchased a product, whether the consumer is still starting to research about what exists in the market and read full article.

Today’s consumer is well informed before they buy anything. In this case, what the company needs to provide is information, not evidence – emphasizes the CEO of Lowe Mullen Brazil.

At the height of social networks, it is clear that the company and its contents cannot be ignored. Disclose the material in different areas is critical. But if social networks are not selected and studied, the broadcast material will fall into the content of turmoil that people receive on a daily basis and for which no interest. In addition, the advertising of Mullen Lowe Brazil recalls that being present is not just posting stuff and go. You have to participate. If readers say, we need to respond to comments, be really present.

If the content and inbound marketing strategies are followed, it is quite possible that the entrepreneur will not see the expected results. If this strategy at some point seemed to be an easy solution, you need to rethink. It requires preparation and patience and more information contact him.

Felipe Montoro Jens has Vast Experience in the Finance Realm

Mr. Feilpe Montoro Jens is 46 years and serves in many organization in different positions, he is the Chief Executive Officer of Odebrecht Properties at Odebrecht S.A, and In Energipar Captacao S.A he serves as the Chief Executive Officer. Also, he is the Chief Executive Officer and President of Odebrech Participacoes e Investimentos S.A. Mr., Felipe Montoro Jens served as a senior Officer of Finance as well as the Senior Investment Officer at Odebretch S.A and further served as the Director of Santo Antonio Energia S.A. He has also served as the Director of Braskem S.A from April 30, 2010, to August 27, 2013, and at Concesionaria Trasvase Olmos S.A he served as the Director. Felipa Montoro Jens is also serving as the Chairman of Concessionaria Do Centro Administrative do Distrito Federal S.A.

The man owns two companies: Felipe Montoro Jens is a partner of a company in the state of Sao Paulo, and another is in Rio de Janeiro and the two companies combine have a capital of R $ 4,754,706,546. He is not only good in business, but his vast experience gives him a great economic background. In the 2011 World Economic Forum on Latin America held in Rio de Janeiro Brazil, Mr. Felipe Montoro Jen discussed the region challenges on Bloomberg.

According to him setting of targets that are realistic is a big issue in the region and to deal with the challenge then the regional and international governance need strengthening and enhancing of productivity and innovation on RadarOficial.com for equitable growth and establishing effective partnerships to sustain the development.

He attended two great schools: Fundacao Getulio Varga was founded in 1944, and it is a center of excellence, and it is ranked as one of the world’s best higher education institution at http://www.odebrecht.com/sites/default/files/port_ra_impressao_05_jun_2007.pdf. He also attended Thunderbird School of Global Management, the school was founded in 1946, and its main aim is to educate the leaders of the world. His excellent background explains his great leadership skills and his success both as an employee and an employer.

Discover The Benefits Of Using Financial Planning

Are you looking for a great way to turn around your financial outlook for the year? Jim Hunt, well known financial analyst and strategist offers a wonderful online distance course that comes with tuition assistance on streetwisenews.com. You can also receive 24/7 support by using their CD’s and tutorials. Hunt says that in a tough economic system it was important for him to offer a weekly financial analysis that addresses the stock market and the current economic state. Through his weekly address he plans to help his clients make better financial decisions on vtapublications.co.uk. Hunt told PRN Newswire that a lot of people fail to make sound financial decisions during tough economic times.

Furthermore, Jim Hunt VTA Publications was successful at making his mum a tax free millionaire and he shares the secrets with his clients. He was able to make his mum a millionaire in under ten trades. Rest assured his clients are given the top secrets that the banks and big corporations don’t want you know. Wealth Wave was his first course, but Hunt soon followed with VTA Publications and added an additional 3,600+ strategies. He gives away the secrets to biblical wealth and earning money in as simple as two phone calls.

You’re invited to visit his YouTube channel for creative ideas about his investment ideas. Hunt doesn’t hesitate to invest his own money and give the actual results over his channel. He offers a free financial coach directly over his YouTube channel. Hunt says it is important to surround yourself around positive people that can finance or jumpstart your ideas at http://www.vtapublications.co.uk/latest-articles/. You can live a Fortune 500 lifestyle that will help you buy a new house, car, or boat. More importantly, say goodbye to debt and take the first steps towards true financial freedom.

You can learn more about Jim Hunt VTA Publications by visiting their website. Jim Hunt strives hard to be there for his clients to rebuild their trust in the financial sector. You don’t have to work for someone else. Build your own startup business and live the life that you want. VTA invites you to become a patron today. Take back your financial freedom.

Mike Baur, An Entrepreneur Improving Lives Through Startups

Mike Baur is a Swiss national whose business and entrepreneurial tactics led to him to become a co-founder and Managing Partner of Swiss Startup Factory. Baur has a banking experience that spans for over 20 years. In those years, he worked at Swiss Private Banking rising ranks to an executive position at the bank. Before his move to Swiss Private Bank, mike was a commercial apprentice at UBS. In 2014 together with Max Meister and Oliver Walzer, they co-founded a start-up, Swiss Startup Factory, whose main purpose was and still is investing in startups. His academic life would see him become a graduate of University of Rochester in New York and earn an MBA, as well as an Executive MBA from the University of Berne. Throughout his professional engagements, his involvement has been credited as invaluable. Some of the notable ones include; being part of the jury at Start Summiteer, a startup drive that would see individuals compete on business oriented ideas. This competition was held at St. Gallen University. In January 2016, Swiss Startup Factory formed a partnership with CTI and mike was named the Deputy Managing Director of the company. The partnership spearheaded the startup acceleration in Switzerland.

 

Swiss Startup Factory

 

Since its inception in 2014, Swiss Startup Factory has been offering training, funding, mentorship and connections for startups through a three-month period. Its focus is on supporting startups that are motivated to change the way people do business. This involves the type of products on offer and business models in use. Some of the companies that credit their success to Swiss Startup Factory include, BeaconsMind, Diabird and Fitonic Ag. Those that are still in the development stages include, Freelings, AVANEO, UPTILE, Upscale, Pure Swiss Air Joineer and WeaVR. To date, Swiss Startup Factory is ranked as the number one privately-owned and independent accelerator in the ICT startup category in Switzerland.

 

Youth Empowerment

 

In his mission to support the youth, Mike Baur is a co-founder as well as a director of the Swiss Startup Association. Other than funding, his activities also involve mentoring and guiding the youth especially in Switzerland.

 

Indeed mike’s story is one that shows that empowering the youth through mentorship and funding can have a positive impact on social welfare and still make returns for the investors.

 

 

Mike Baur’s Big Change in Fintech

Mike Baur is becoming a popular name in Switzerland with each passing day, and it’s no surprise to those who have worked with Baur in the banking industry. As one of the top bankers in fintech, Baur has been making big changes. This all started with the Swiss Startup Factory when he left his career with Sallfort. He is now the Co-Founder and Managing Partner of the SSUF, and working hand-in-hand with Michael Hartweg to insure that young startups get what they need to launch strong.

 

One of the strongest points for Baur is that he was able to bring Michael Hartweg on board with the SSUF. This is great news for Baur and entrepreneur that wish to be part of the factory. Hartweg is also an ex-banker, and his strong suit is that he is an investor that approaches young startups from the position of valuation. While valuations are often done post-launch, Hartweg is there to pull the best out of the startups so he can determine where he can best invest his money. Hartweg worked as a derivatives specialist for Leonteq, and walked away from it all at the call of Baur to help these startups get their footing in Zurich.

 

Both men wish to mentor these young startups, and to teach them what they need to know to get beyond the launch phase. The market that they are targeting is digital technologies as they relate to finance. The Accelerator Program was featured through World Web Forum, and offers a semester type format for the educational part for entrepreneurs. This would allow young startups to collaborate in the incubation period, as they learn about all aspects of their business and what they will need to get started.

 

The SSUF was initially started by Mike Baur, and Baur was the individual seeking out bankers that would be able to contribute to the growth of the SSUF and be able to mentor those participants through the entire process from inception through incubation and launch. The incubation period would give the young startup an opportunity to get advice on legal, design, marketing, advertising, and more. It’s vital that these entrepreneurs are taken through all of the stages that make up the launch phase of a business.

White Shark Media Offers Excellent Customer Service

For businesses or even individuals who that are looking for positive SEO as well as a positive overall reputation, White Shark Media is a firm that can provide the best results in not only a short amount of time, but also for a low cost.

The experts that work with White Shark Media understand that the 21st century has brought along a need for businesses to be digitized. With this in mind, it has become a requirement to not only have a plan to negate negative online context, but to also have a plan to promote a business with relevant information as well as positive online content.

 

White Shark Media is an AdWords management firm that specifically targets small and medium businesses. This digital marketing agency delivers the best online solutions that will not only negate any negative content, but will also promote the business and bring in more clients and revenue than ever before.

As one of the fastest growing digital marketing agencies in North America, this business has become renowned for the cost-effective and efficient search marketing campaigns that are created and tailored specifically for each company. Thousands of businesses that have used White Shark Media have benefited exponentially from the high quality marketing tools and digital services that have been provided.

White Shark Media is a rare company that has continuously expressed interest in improving the company more and more. As a digital marketing company, White Shark Media Complaints team states that complaints and critiques of the firm help the company look for better and more efficient ways to offer services to each customer.

White Shark Media is a company that truly believes that making mistakes is important in any business-making process as it builds the company up and makes it stronger than ever as well as long-lasting. Thanks to many complaints about the company, White Shark Media wants to make it clear that complaints have been heard and have lead to changes within the company.

Some of these new changes include better customer service among each client. Rather than just providing the service, White Shark Media now also makes phone calls to the client to see how they are benefiting or not benefiting from the services.

In addition to this, White Shark Media now offers a way to track the AdWord services with Google and to track the progress of the company. White Shark Media wants to prove that the client always comes first.

Learn more about White Shark Media Complaints: https://disqus.com/home/channel/whitesharkmediacomplaints/discussion/channel-whitesharkmediacomplaints/white_shark_media_complaints/

Securus: GTL Guilty of Integrity Breaches

In the digital era, in order for law enforcement agencies to perform their duties effectively they must rely on companies that can provide them with the technological solutions necessary to keep up with the times. Because of this important function these companies serve, their reliability is an issue law enforcement and the public at large is constantly vigilant of. In the case of Global Tel Link, competitor Securus Technologies claims that there’s reason for concern.

According to Richard A. Smith, CEO of Securus Technologies, Global Tel Link has let its clients down by not rewarding their confidence with service that boasts integrity and sound business ethics. Smith sees Securus as a company that takes the service they provide law enforcement and their cooperating bodies as essential to public safety, which is why the company has made it a priority to publish findings from recent investigations into Global Tel Link’s business practices and provide them to the public so that they can be reviewed without bias.

Securus has acquired several reports from Global Tel Link’s previous contracts. The first to be released was published by the Louisiana Public Service Commission, who investigated Global Tel Link after noticing discrepancies with performance and cost for outbound telecom services provided to the Louisiana Department of Corrections. The Public Service Commission concluded that GTL engaged in unlawful tampering of clocks, which allowed them to inflate rate caps on calls and increase charges. They also added programs to service packaged without informing the Department of Corrections. These behaviors cost Louisiana taxpayers approximately $1.2 million in unauthorized charges.

Smith has been vocal about the behavior of competitor GTL and has stated that such practices are atrocious given the important role in public safety companies in this market serve. It’s for this reason that he urges the public to review the documents published on their site.

I Got To Enjoy The Benefits Of CCMP Capital And Stephen Murray

I never got to meet Stephen Murray myself, but I was fortunate enough to work with one of his close associates at Stephen Murray CCMP Capital when I started investing there. I knew that I had to choose something that would help bring in money every month, but I had no idea that it would be so easy to get these things done.

The broker I started working with explained exactly how thee fund that Stephen Murray created worked, and I was instantly sold.

I have been able to draw money from these accounts every month since we started, and I know that I can keep making investments that are helpful for me based on what the broker tells me.

This has helped me a lot because I would not have known how to do this on my own, and now I am in a place where I can totally trust what I hear at CCMP Capital. They have shown me nothing but kindness, and I want to return that with continued business.

There are a lot of things that we get from this arrangement, but the most important one is security. We have needed some help that was going to bring in money for new projects, and now we are getting that from our investments.

That is why I am very impressed with Stephen Murray because he is still helping our company even after he passed away.

His work was so influential that I could not imagine our company without any of these things. His fund, his people and CCMP Capital are really the best thing for our business.

Learn more about Stephen Murray CCMP Capital:

http://www.wsj.com/articles/ccmp-capital-advisors-gets-backing-to-resume-investing-from-fund-1430946145

US money Reserve President Speaks of The Companies Unquestionable Dedication To Its Clients

Gold market veterans founded the US Money Reserve. There was a need for top notch customer service, sincerity, expert market knowledge and trustworthy guidance that is always crucial when it comes to buying bullion. The U.S. Money Reserve is among the largest distributors of US issued gold, platinum coins, and silver. The company works with many clients who have benefited from the unique opportunities that come with buying of precious metals. Learn more about US Money Reserve: https://www.youtube.com/user/usmrwebvideos

The company has always given the best expected US government silver, gold and platinum coins that can be found on the market. US Money Reserve has many clients. This is due to their ability to trustfully help customers get coins that are of highest value. They have helped many buyers of precious metals to profit making position today.

US Money Reserve does offer three main ways or options that precious metal can be owned. These options are certified coins, bullion coins and bars. All this are generally purchased through fast, secure ways that one can buy bullion. The US Money Reserve sells its products from the world’s most trusted mints. The mints they work with include U.S. Mint, Austrian Mint, Royal Canadian Mint, Perth Mint, and South African Mint.

In a recent interview, Philip Diehl who is the President of US Money Reserve and a former US Mint Director discussed the gold market. The interview was by Eric Dye for Entrepreneurial Podcast Network’s Enterprise Radio.

The show provides businesses a platform to share with potential clients their latest products, creation, services, strategies, and experience. The president of the company discussed his background and also the future of the gold market and also the strong customer service that the US Money Reserve has. Read more:

US Money Reserve | CrunchBase and US Money Reserve TV Commercials – iSpot.tv

Diehl is ranked among the top and most accomplished US Mints Directors.  In his career, he has been responsible for the transformation of the US Mint.

The agency he says was pretty backward, but his efforts and that of others have seen it turn to a real entrepreneurial agency. His efforts transformed customer services to the best in America.

Delhi has maintained the company’s policies on customer service. The U.S. Money Reserve this year also started a self-directed bullion IRA program where customers can acquire physical gold as a way of preserving wealth.

Customers should choose US minted gold, silver and gold as the US government legally backs them.

Full article on PRNewswire.

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The investment banking services of the firm on stopbrokerfraud.com also comprise divestitures, acquisitions advisory services, fairness opinions, going private transactions, balance sheet optimization/financial restructuring, fairness opinions, recapitalizations and purchase of stock, management-led buyouts, strategic partnering/joint ventures transactions, strategic alliances, mergers, and alternative investments.

Its services on wealth management comprise of portfolio management, financial planning, and investment advisory services.

Portfolio Management

As a registered investment advisor that is independent, Laidlaw Asset Management aims at preserving the capital of their client through diversification. They strongly believe that security selection and asset allocation are the most essential determinants of the performance of an investment. By allocating their clients’ investment money across a prudently chosen blend of asset classes, they aim at helping to maximize the return potential while also managing their exposure to risks associated with investment.

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Laidlaw & Company works with their clients in developing a comprehensive and personally tailored approach to their financial targets. The firm pools together and streamlines investment management on wsj, financial planning, estate planning and risk management services into a process that is efficient and transparent.

Being a pioneer investment firm with more than 170 years of experience, Laidlaw & Company is highly dedicated to provide transparent and independent advice, world class customer service and a wide range of traditional and alternative solutions for investment.