If you’ve been to your local drug store lately, you’ve likely seen EOS lip balm in the lip care section or at the checkout counter. EOS debuted seven years ago when the founders of the company were able to get the products in a Walgreen’s location. After the sales were successful, EOS lip balms were featured in Target and Walmart locations, and can still be found at most drug stores and discount department stores.
EOS lip balms were virtually unknown a few years ago. Now, EOS is the second best-selling lip balm in the United States, right behind Burt’s Bees. The company is also predicted to be a huge part of the growth of the lip balm industry, and sells around 1 million units every week. It is said that the lip balm market will increase to $2 billion by the year 2020, and EOS will likely be at the forefront of this movement, since consumers are attracted to the natural and organic products that are found in EOS lip balms. Balm flavors include passion fruit, honeysuckle honeydew and vanilla mint, and EOS also has a few shimmer lip balms that add a hint of color to the lips, and the company sells hand lotions and shaving creams.
For more information on EOS products, visit evolutionofsmooth.com.