Lime Crime has redefined beauty. Where the sky was the limit when it came to combination of colors by fashion ladies, Lime Crime went to space. Started in 2008 by a visionary girly-girl, Doe Deere, Lime Crime has devoted its out-of-the-box creativity and resources to make women shine brighter than diamonds. Meant for women who are unapologetically themselves, Lime Crime cosmetics’ array of bright colored lipsticks is, in one word, magnificent. Doe injected a fresh dose of imagination to the cosmetics industry and with it she brought her fantasy world of beauty to reality. Lime Crime has achieved great success. It boasts of a vast line of products that include four eye shadow palettes, a line of rainbow – colored liquid liners, an array of loose pigments, a queens selection of glittery lip gloss, and of course a long line of lipsticks so bright, they are illegal. Simply put, Lime Crime has left those who have a wild imagination of beauty spellbound.
Branded “The queen of unicorn” Doe Deere is the founder and CEO of Lime Crime. Her passion for colorful passion began way beyond 2008. She began living her dreams in 2003 when she opened an eBay account under the name Moniker Thunderwear where she was selling DIY clothing. She rebranded the accounts name to Lime Crime in 2004. In 2008 she started the cosmetics company whose success has continued to rise with more women choosing the brand. Choosing bright color as her trademark was not a matter of economics but a burning desire to fill in the gap in fashion where one could find a daring bright line cosmetic. Doe grew her dreams amidst critics about using the internet as her platform. But just as her cosmetics idea was out of the norm so was her way of marketing. Most believe that customers must try their products on the counter – she believes she can make you trust her products by words and photos.
While most might think that behind the lacy gloves is an iron fist, Doe is much more down to earth in reality. She believes in helping women grow their career in entrepreneurship all over the world. She is open and honest about her experience in the industry of cosmetics, thereby offering a source of inspiration to those who are in dire need of it. She even allows girls to reach her via email and social media for advice and mentorship.